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Wells Fargo - College Sponsorships

Creative/Strategic Direction

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Strategy and Development

Strategy and Development

Now, we look at the products for what information or photos are variable (customizable) to plan for the complexity of each product. We then send of to be developed and tested for accuracy and functionality.

File preparation and design

File preparation and design

At this point, we are prepping the design files for our MOD development. In this case, we were looking at 46 products from 11 different universities. Each school averaging 1 print ad and 3 web banners.

Product Roll Out

Product Roll Out

After testing is approved and complete, the products are then released onto the product portal. The products are now available for customization and downloading by the end user.